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2010 AmeriStar Package Awards Winner
see details below...
Winning Package: On the Border® Drink Mix Buckets
Manufacturer: Truco Enterprises, LP
Design Firm: Ropak® Packaging
Award received: 2010 AmeriStar Award - Beverage Category for Source Reduced Frozen Drink Containers with Improved Design Features
Packaging Description: New 'Diamond Weave' technology implemented for recyclable, sustainable packaging to reduce plastic |
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Food Winning Product: On the Border Salsa
Manufacturer: Truco Enterprises, LP
Design Firm: Flowdesign
New Product Trend: Combining glass container
shape, embossing and innovative labeling to
enhance brand recognition.
Packaging Description: In the last quarter of
2007, Truco Enterprises, LP, launched their new 47
oz. “ON THE BORDER” salsa container. They chose
a glass container with the brand name “ON THE
BORDER” embossed on the neck of the container
as well as contour embossing around the shoulder
in order to create greater brand recognition. The
package is finished with a Pressure Sensitive Label
utilizing tactile inks on the word “ON THE
BORDER,” making this glass container the
complete package.
The 2008 Clear Choice Awards judging panel included representatives from the
packaging academia, packaging design and the packaging trade media. The entries
were judged on aesthetics, creativity, marketability, and form and functionality.
Truco Enterprises, LP Award acceptance can be viewed at the following YouTube link: http://www.youtube.com/watch?v=gp_xjkj6O9c
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SMU Cox School of Business Top 100 Dallas Companies
1997, 1998, 1999, 2000, 2003, 2004 and 2005 |
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On The Border 2004 Grand Prix Title Sponsor |
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Chili Pepper Magazine's 2003 Award Winner |
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