Truco Enterprises was founded by principals who have extensive experience in a broad range of areas ranging from operations management and product design to domestic and international manufacturing, marketing, sales and finance.
Our management team has participated in numerous corporate achievements varying from starting and operating a consumer products company to launching an international electronics giftware concept.
Our philosophy is to strategically organize our resources into sustainable activities in order to effectively compete in a defined market niche. Truco’s goal is to serve its customers by providing quality products in a timely manner at competitive prices.

The focus is on consumer products that have a specific market niche with a proprietary environment.
Truco developes, manufactures, markets and distributes our products. In most cases, we assume complete vertical responsibility including but not limited to:
- Product Specifications
- Production Scheduling
- Quality Assurance
- Logistics Management
- Package Design
- Strategic Planning
- Promotions
- Market Research
- Distribution Analysis
- Sales Analysis
- Execution
On occasion Truco Enterprises develops relationships (joint ventures) where we work with partners to take products to the marketplace.
Truco makes extensive use of technology wherever possible and has been honored by Sam’s Club as a preferred supplier in the U.S. As part of their co-management program Sam’s Club transfers, to us, the complete responsibility of managing all aspects of our business on a daily basis, including placing purchase orders.
Truco has a wide-range channel focus mainly directed, but not limited to:
- Grocery Stores
- Mass Merchants
- Wholesale Clubs
- Convenience Stores
- Drug Stores
- Department Stores
- Catalog Companies
- Internet
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